le boat

Le Boat, part of the Travelopia group, is the world’s leading provider of self-drive boating holidays, with over 55 years of experience. We offer an unforgettable holiday experience across Europe and Canada's inland waterways. Our fleet, crafted to suit all party sizes and budgets, requires no license or prior boating experience, making it accessible to everyone. With guests from around the globe, including North America, Germany, and France, Le Boat operates in 9 countries with France's Canal du Midi as the most famous and popular cruising ground.

We are looking to hire a Copywriter to join our team! Reporting to the Creative Manager, you’ll play a pivotal role in crafting compelling and persuasive content that assembles the essence of our global brand. You’ll craft a diverse range of content, including website copy, social media posts (paid & organic), email campaigns, brochures, and print ads, ensuring that your writing resonates across various international markets. Your writing will highlight how Le Boat offers a different way to holiday, emphasizing the freedom, comfort, and outstanding experiences we provide.

Additionally, your role will involve in-depth market research to stay ahead of competitors and ensure our content is globally relevant and effective. You'll work closely with the Creative Production Manager and other marketing partners to deliver innovative and impactful copy that drives bookings and reinforces Le Boat's market leadership.

What we’ll offer:

• Birthday off
• Hybrid working
• EAP (Employee Assistance Program)
• Employee Group Travel Benefits

What you´ll do:

• Content Creation: Develop engaging, high-quality copy for multiple platforms, including website content, social media, email marketing, brochures, and print advertisements.
• Brand Voice: Maintain and improve Le Boat’s brand voice across all channels, ensuring consistency, clarity, and appeal.
• SEO Optimisation: Incorporate SEO standard methodologies and relevant keywords to improve the visibility and search-ability of our content across global markets.
• Campaign Collaboration: Collaborate with the Creative Marketing team to implement content for promotional campaigns, product launches, and special offers.
• Market Research: Conduct detailed research on target audiences, industry trends, and competitors to advise your writing and ensure our content is globally driven.
• Proofreading and Editing: Review and edit content for accuracy, grammar, style, and tone to maintain high standards of quality.
• Creative Strategy: Participate in brainstorming sessions and contribute to the development of creative strategies to continuously improve our content.

What you´ll bring:

• Shown experience as a Copywriter or in a similar role, ideally in the travel sector.
• Excellent writing, editing, and proofreading skills with a strong command of the English language.
• Proven understanding and experience specifically in email copywriting for CRM departments.
• Strong understanding of SEO standard methodologies and keyword integration.
• Ability to maintain a consistent brand voice across multiple platforms.
• Strong understanding of digital marketing, social media trends, and content strategy.
• Creativity and the ability to think unexpectedly to building engaging and innovative content.
• Ability to work independently and as part of a team, leading multiple projects simultaneously.
• Fluency in French, German, Spanish, Italian, or Dutch is not required but would be highly advantageous for this role, as you will be crafting content for multilingual markets.

We believe people perform best when they can be their true selves, and diverse teams drive better results. We’re committed to encouraging a diverse, equitable, and inclusive environment where everyone can succeed.

Travelopia ensures an inclusive work environment for all. If you need accommodations during the recruitment process, please advise us here: Talent@Travelopia.com

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