sunsail, the moorings & leopard catamarans

The Moorings and Sunsail are renowned global yacht charter brands, offering unforgettable sailing experiences in some of the world's most exotic destinations. With over 50 years’ experience, we are the industry leaders in yacht charter. From independent sailing holidays to power yacht charters and all-inclusive crewed yachts, we strive to offer our customers a 5-star service. The secret to our success lies in our outstanding teams, we’re united by the same mission: to build outstanding experiences on the water, and as a result we have especially high Net Promoter Scores from our customers

We are looking to hire a CRM Email Marketing Specialist to join our team! Reporting to the Senior Customer Marketing Manager, you'll optimize and personalize data-driven communications. You will work closely with cross-functional departments, including the Global Sales Team, Global Marketing Teams, Sales Operations, Customer Care and Overseas Operations.

What we’ll offer

• Competitive salary.
• Comprehensive benefits package
• Medical Aid subsidy
• Employee Assistance Program
• Employee Group Travel benefits
• Birthday off, annual leave plus public holidays

What you’ll do

• Optimise our customer journey program across our global markets, including welcome, champion, in-market, repeats, welcome-home, win-back and loyalty campaigns, to ensure that all contacts have a positive experience of the brand, feel championed, informed and confident to progress along the customer journey to the point of booking.
• Handle the day-to-day operations of email marketing sends, including building emails; compiling and crafting copy and content; setting up segment variants, utilising dynamic content tools to create personalized email experiences based on customer preferences and ensuring timely deployment.
• Collaborate with the design and content teams to ensure consistency and impact, developing and refining product content as well as rich-lifestyle content and ensuring relevant offers remain up to date.
• Lead the success of the customer journeys and how they interact, ensuring clear mapping and wider documentation of the workflows, integrations, moments of truth etc.
• Supervise the performance of email campaigns, providing regular reports and insights.
• Adjust and optimize ongoing campaigns based on performance data and feedback from the Senior CMM.
• Deploy a continuous test-measure-learn program to optimize the impact of your activity
• Seek ways to enhance and improve our repeat marketing, identifying new segments, tactics and channels beyond email and direct mail
• Provide ad-hoc support on in-market/newsletter email campaigns as and when required.

What you’ll bring

• Shown track-record in high-impact email & direct mail deployment
• A good shown understanding of HubSpot or similar email and automation platforms
• A record of success in improving customer engagement, response rates and repeat bookings or sales in previous roles
• Ability to demonstrate use of strong copywriting and content management to build compelling emails and Direct mails
• Strong understanding of customer insights; segmentation & database analysis.
• Excellent verbal and written communication skills with strong marketing copywriting skills
• Strong reporting skills including knowledge of web analytical tools e.g. Google Analytics
• Knowledge of third-party tools including TripAdvisor, Feefo, Qualtrics, Power BI
• A growth mindset, and a commitment to taking personal responsibility and collaborating seamlessly in a distributed team
• University degree or equivalent experience
• Interest in sailing and experience working in travel or hospitality is a plus

Additional Details

• This is a full-time position defined on a hybrid-basis, with hub office in Cape Town, South Africa.
• The role will require very occasional travel as necessary to operational bases and our other corporate offices locating predominantly in the US or Europe.

Our Commitment to Equity, Diversity & Inclusion

We believe people are happier and perform best when they are able to be their true self, and that diverse teams deliver better results.

Together we will cultivate a diverse, equitable and inclusive environment, where everyone can flourish. We are committed to driving change through increasing awareness of, and counteracting, unconscious bias; building an inclusive culture, and embracing diversity in all its dimensions

Travelopia is committed to ensuring an inclusive work environment for all individuals. If you require accommodations to participate in the recruitment process, inform us here: Talent@Travelopia.com

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