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CRM Manager

Le Boat, part of the Travelopia group, is the world’s leading provider of self-drive boating holidays, with over 55 years of experience. We offer an unforgettable holiday experience across Europe and Canada's inland waterways. Our fleet, crafted to suit all party sizes and budgets, requires no license or prior boating experience, making it accessible to everyone. With guests from around the globe, including North America, Germany, and France, Le Boat operates in 9 countries with France's Canal du Midi as the most famous and popular cruising ground.

About The Role:

As the CRM Campaign Manager, you will play a meaningful role in crafting our marketing strategies and ensuring that our campaigns resonate with our diverse customer base. This is your chance to create a significant impact and grow with a company that values collaboration, creativity, and excellence.

We Offer:

Competitive salary based on experience
Training and career development opportunities
Generous referral program
Access to Travelopia group benefits

What You'll Be Doing:

Campaign Management & Customer Journeys

Lead end-to-end lifecycle and retention programs across multiple segments
Use smart rules and workflows to trigger communications and personalize messaging
Own the global email marketing plan for Le Boat
Collaborate with regional teams to align campaign strategy with sales needs
Optimize performance through test-and-learn, including A/B testing
Track results with the analytics team and make data-led improvements
Ensure QA, compliance, and standard methodologies are strictly followed

Dedication & Referrals

Support the development of Le Boat’s dedication program with the Head of CRM
Build and launch a customer referral program to drive growth

People

Reports to the Head of CRM
Works alongside CRM Manager, Data Manager, and Insight Executive
Collaborates with Marketing, Sales, Ecommerce, Finance, Operations, Revenue, IT, and Analytics teams
Shares knowledge with CRM managers across Travelopia

What We’re Looking For:

Skills Required

Strong digital marketing background with a CRM and retention focus
Deep understanding of dedication strategies and customer segmentation
Experience with tools like HubSpot and CRM automation
Confident communicator and collaborator manager
Analytical and diligent with reporting expertise
Basic HTML and line management experience a plus

About You

A seasoned CRM/Retention Marketing Manager
Customer-first approach with a balance of creativity and analytics
Comfortable managing complex campaigns and driving commercial results
Positive, collaborative, and resilient
Accountable individually, proactive, and results-focused

We believe people perform best when they can be their true selves, and diverse teams drive better results. We’re committed to encouraging a diverse, equitable, and inclusive environment where everyone can succeed.

Travelopia ensures an inclusive environment for all. If you require accommodations during the recruitment process, please inform us here: Talent@Travelopia.com

LI-Hybrid #LI-GJ1

About My Application

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le boat