Enchanting Travels & hayes & jarvis

Enchanting Travels is a vibrant, innovative company specializing in exceptional tailor-made journeys across 50+ countries in Asia, Africa, Latin America, Europe, and Oceania. Founded in 2004 and owned by Travelopia, the world’s leading collection of experiential travel brands, we have fulfilled the travel dreams of thousands of guests worldwide. Our success relies on a passionate, service-driven multicultural team of 160 individuals from 17 nationalities, working across offices in the USA, Germany, India, Costa Rica, South Africa, and Kenya.

We are looking to hire a Sr. Paid Media Strategist to join our team! Reporting to the Head of Acquisition, you will be leading the strategy and performance of our Paid Search programs across the US and UK, owning end-to-end campaign management across Google and Bing to drive measurable growth in high-value markets. Reporting to the Head of Acquisition, you’ll also partner with an agency in Germany to ensure strong cross-market performance. This role is ideal for a data-driven marketer who thrives on complexity and knows how to leverage internal data and offline conversions to maximize efficiency and ROI.

What we’ll offer

• 15 vacation days annually
• Birthday off.
• Hybrid work environment
• Employee Assistance Program
• Employee Group Travel benefits

What you’ll do

Campaign Management & Strategy

• Own the strategy, execution, and optimization of paid search campaigns across Google Ads and Microsoft Ads.
• Manage and allocate $50K+ USD in weekly budgets across campaigns, geographies, and audience segments.
• Drive performance against key metrics including leads, lead quality, and cost per lead — continuously refining campaigns to exceed targets.

Data-Driven Optimization

• Integrate offline conversion data (CRM, sales, booking systems) to optimize toward qualified leads and revenue — not just clicks.
• Partner closely with stakeholders across marketing, analytics, and sales to align media investment with business outcomes.
• Build and improve automated processes for data ingestion, bidding strategies, and reporting, including leveraging scripts to increase efficiency and performance.

Testing & Innovation

• Design and execute structured A/B tests across keywords, ad copy, bidding strategies, and landing pages.
• Identify and pilot new platform features, betas, and growth opportunities within Google Ads and Microsoft Ads.
• Collaborate cross-functionally to ensure paid search supports full-funnel acquisition strategies.

Reporting & Insights

• Create clear, actionable performance reporting for business stakeholders.
• Translate complex data into insights that inform budget allocation and long-term growth strategy.
• Monitor competitive trends and market shifts to proactively adjust campaign direction

What you’ll bring

• 5+ years of hands-on paid search experience with a strong track record of driving measurable growth at scale.
• Experience managing weekly budgets of $50K+ USD.
• Deep expertise in US paid search campaigns, with strong understanding of consumer behavior and competitive dynamics.
• Proven ability to integrate and optimize campaigns using offline conversion data (e.g., Salesforce, HubSpot, or proprietary CRM systems).
• Advanced proficiency in Google Ads, Microsoft Ads, GA4, and data visualization tools such as Looker, Tableau, or Power BI.
• Strong analytical mindset with confidence using data to inform decisions and strategy.
• Experience collaborating across teams to align marketing investment with broader business goals.

Preferred

• Experience in travel, luxury, or other high-consideration purchase categories.

• Experience managing paid search campaigns in UK or German-speaking markets

We believe people are happier and perform best when they are able to be their true self, and that diverse teams deliver better results.

Together we will cultivate a diverse, equitable and inclusive environment, where everyone can flourish. We are committed to driving change through increasing awareness of, and counteracting, unconscious bias; building an inclusive culture, and embracing diversity in all its dimensions

Travelopia is committed to ensuring an inclusive work environment for all individuals. If you require accommodations to participate in the recruitment process, inform us here: Talent@Travelopia.com

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