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Copywriter

Le Boat, part of the Travelopia group, is the world’s leading provider of self-drive boating holidays, with over 55 years of experience. We offer an unforgettable holiday experience across Europe and Canada's inland waterways. Our fleet, crafted to suit all party sizes and budgets, requires no license or prior boating experience, making it accessible to everyone. With guests from around the globe, including North America, Germany, and France, Le Boat operates in 9 countries, with France's Canal du Midi as the most famous and popular cruising ground.

We are looking to hire a Copywriter to join our global team! Reporting to the Creative Production Manager, you’ll be at the heart of our brand, crafting content that grabs attention, sparks curiosity, and makes people imagine their next holiday on the water.

We’re looking for someone sharp, curious and creatively fearless. We want someone who thinks in stories, writes for attention and knows how to adapt their voice across channels.

You will create a wide range of content, including website copy, social media paid and organic posts, email campaigns, brochures and print ads, ensuring your words bring to life the freedom, comfort and unique experiences that make a Le Boat holiday so special. You’ll stay ahead of competitors, and work with the Creative Director, Creative Production Manager and marketing team to deliver copy that connects with audiences around the world and drives bookings.

What we’ll offer:

21 days of annual leave plus your birthday off and public holidays
Medical Aid and Provident Fund
Flexible hybrid working
Travel discounts
High creative ownership with real influence on brand voice and direction
Space to experiment and grow in a supportive, ambitious team

What you’ll do:

Write standout copy for CRM, social, digital campaigns, website, and print
Craft engaging captions, scripts, headlines, and brand messaging
Develop creative concepts for campaigns and launches
Bring a social-first and CRM-first mindset to everything you write
Adapt tone effortlessly from playful to premium to persuasive
Help evolve and refine our brand voice
Spot trends early and turn them into content opportunities
Challenge “how it’s always been written”
Manage multiple projects in a fast-moving environment

What you’ll bring:

Love travel, lifestyle, and luxury brands
Proven experience in copywriting or content creation, with a strong portfolio showcasing social, digital, CRM, and campaign work
Understand how copy performs on social, in CRM, and for SEO, including leveraging insights from AI/LLM tools to optimise content
Think in storytelling, structure, and tone
Have a growth mindset and aren’t afraid to experiment
Care deeply about craft and clarity
Proven ability to write across multiple tones and formats, including Instagram, LinkedIn, and YouTube
Strong editing and proofreading skills
Understanding of basic marketing and conversion principles
Thrive in small teams, working independently and collaboratively
Not required, but additional languages (Dutch, French, German, Italian, Spanish) are a plus

We believe people perform best when they can be their true selves, and diverse teams drive better results. We’re committed to fostering a diverse, equitable, and inclusive environment where everyone can succeed.

Travelopia ensures an inclusive workplace for all. If you need accommodations during the recruitment process, please inform us here: Talent@Travelopia.com

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About My Application

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